The Effect of Brand Image, Brand Awareness, Brand Identity, and Perceived Risk on Consumers’ Purchase Intention- A Case Study of Travel Agent in Penghu
碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究在職專班 === 102 === The purpose of this study was to investigate the affect among brand image, brand awareness, brand identity to perceived risks and purchase intention on consumers. This research use perception purposive sampling surveys to visitors to Penghu A travel age...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fehrse |