The Effects of the Food Images on Destination Branding and Travel Intentions:A Case Study of Penghu Food Festival in Taipei Shin Kong Mitsukoshi.

碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究在職專班 === 102 === Cuisine is not only the basic consumption in the journey of life, it is also an important consideration for most people when selecting a destination. Penghu's topography, climate, and environmental background with ocean in between Taiwan island mak...

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Bibliographic Details
Main Authors: Yi-Ling Hsieh, 謝易伶
Other Authors: 李明儒
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/63d4y9