A Study of Relationship for Different Groups of Consumers for Smartphone's Brand Image, Brand Loyalty and Purchase Intention.
碩士 === 國立屏東教育大學 === 資訊科學系碩士班 === 102 === More and more companies began to realize the importance of "brand". In addition to the pursuit of technical innovation and creativity. and committed to towards rising consumer brand recognition as the main strategy. how to use the brand's influ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89788650329472275302 |