Senior Citizens’ Behavior Intention Toward Smart Phones-the Theory of Planned Behavior
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 103 === In recent years, firms have to pay attention to the various needs of senior citizens in their lifestyles. Based on the theory of planned behavior and the perspective of vanity traits, this study explores what are the important antecedents of using smart p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51322725064772340917 |