A study on optimal pricing strategies under two echelon supply chain structure

碩士 === 國立屏東科技大學 === 工業管理系所 === 102 === This study based on Stackelberg structure with two echelon supply chains and the market was leaded by manufacture. Two retailers and one manufacture how to maximizing their profits respectively or cooperating with each other through a superior strategy. We appl...

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Bibliographic Details
Main Authors: Tsao, Chunm-Ming, 曹峻銘
Other Authors: Huang, Yun-Cheng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/35540098991933845959