A study on optimal pricing strategies under two echelon supply chain structure
碩士 === 國立屏東科技大學 === 工業管理系所 === 102 === This study based on Stackelberg structure with two echelon supply chains and the market was leaded by manufacture. Two retailers and one manufacture how to maximizing their profits respectively or cooperating with each other through a superior strategy. We appl...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35540098991933845959 |
| Summary: | 碩士 === 國立屏東科技大學 === 工業管理系所 === 102 === This study based on Stackelberg structure with two echelon supply chains and the market was leaded by manufacture. Two retailers and one manufacture how to maximizing their profits respectively or cooperating with each other through a superior strategy. We applied mathematical method with non-linear demand and total cost function to find out a optimal solution; meanwhile, we also discuss some cases to realize the context under non-cooperation and cooperation strategies to get further understanding about their interactive situations.
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