Research on the Information Sharing Behavior of Personal Interests Virtual Communities Based on Relationship Marketing Theory

碩士 === 國立屏東科技大學 === 企業管理系所 === 102 === With the rapid development of internet, virtual community has become an import information sharing platform. How to enhance the information sharing intension of virtual community members is a critical issue. Most previous studies according to social exchange or...

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Bibliographic Details
Main Authors: Pan, Hsiu-Fen, 潘綉分
Other Authors: Chen, Chia-Yi
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/69331569004492785339