Using AHP to Explore the Key Success Factors of Word-of-mouth Marketing of Facebook Fan Pages
碩士 === 國立屏東科技大學 === 資訊管理系所 === 102 === Recently, many firms using fan pages to help advertising and marketing campaigns increase year by year. The products trafficking through Facebook fan pages become diversified. Vendors propose a variety of marketing strategies to attract the attention of potenti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/17929101007184315133 |