A Study on Effects of Service Quality, Price Perception to Customer Satisfaction and Customer Loyalty of Rice Wine Industry in Taiwan.
碩士 === 國立屏東科技大學 === 農企業管理系所 === 102 === In the case, consumer research object is rice wine industry, use to questionnaires research service quality, price perception, affect customer satisfaction and loyalty then SPSS21.0 for empirical analysis. Results show what service quality results and price co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09946516490626618225 |