A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Nowadays, more and more retailers offer “Private Brand” because of the change in consumption patterns and a large low-priced imports from foreign markets. Private brands have become increasingly important. With the increase of consumer knowledge and consumptio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/793hmp |