The Effects of Sports sponsorship on Brand Equity
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === The fascination of sports exceeds the boundary of nations and cultures, regardless of different gender, age, social status and ethnicity. Well-known sports competitions own a huge population of audience in the world, it also implies infinite business opportuni...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dvr8sx |