The Influence of Shopping Values on Continuance Intention in Online Shopping
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === As online shopping has become a common and familiar consumption patter,and the online shopping market value is growing up, this research discusses the online shopping consumer behavior from “continued use’’ standpoint. This research use the framework of ECT-IS...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11849492098674237857 |