The Influence of Sales Promotion on Consumers'' Perceived Value and Purchasing Intention- A Case study of Annual Sales of Department Stores and Shopping Malls
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Nowadays, market competition become more and more intense. Enterprises have different sales promotion to improve market sales and to attract consumers. Department store industry face increasing competition in recent years. They have to figure out the most effi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5mqw8d |