Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Cause-related marketing (CRM) is a marketing activity that a company donates a specific amount of money to a cause or to a non-profit organization through every purchase a customer made. Although CRM has become a popular marketing strategy for companies all ov...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4r6v4x |