The Advertising Effects of Green Advertisement - Green Detergent as the Example

碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === In recent years, with the rapid development of technology, the earth have overloaded with the development from human beings and is getting worse. There comes lots of disasters. Therefore, it awakes up people’s environmental awareness. With the rise of the cons...

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Bibliographic Details
Main Authors: Yi-rong Hsieh, 謝宜容
Other Authors: Tai-hwa Chow
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/224f65