The Effects of Macroenvironment and Sociocultural Factors on the Marketing Strategy of Retailers- A Case Study on A. S. Watson Pharmaceutical Stores in Malaysia and Taiwan.
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Due to the competitive industry, a lot of retailers have gone through globalization to extend their opportunity towards global market. However, during the exploitation of a new market in a different country, a company may faces a totally different macro-enviro...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pgh6hv |