The Sorrow for Her Look：The Effects of Envy towards Attractive Spokespersons in Advertising
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === In advertising practices, highly attractive spokespersons are commonly believed that they can effectively attract audience’s attention and generate favorable ad effects. However, previous spokesperson research based on social comparison theory has found that whe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t38q47 |