The Effect of Staff Gender Roles on Turnover Intention and Service Attitude -- Take Public Relation Corporationsas an Example

碩士 === 國立中山大學 === 傳播管理研究所 === 102 === After Taiwan enterprises learn the media and marketing tactics from Europe several decades, &;quot; Public Relations (PR) &;quot; has become quite a hot industry, doubled number of PR firms to grow in the last 10 years. The business covers quite a lot. I...

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Bibliographic Details
Main Authors: Tzu-Liang Tai, 戴子良
Other Authors: I-Heng Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/w63654