The strategic effect of branding for OEM manufacturers
碩士 === 國立中山大學 === 經濟學研究所 === 102 === Taiwanese firms have made an outstanding performance of OEM and ODM business in many industries. Therefore, this article considers that two players, a branding firm and a subcontractor, play a non-cooperative game that decides how to reach an agreement. Under thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qrban3 |