Bundling behavior of membership warehouse club
碩士 === 國立中山大學 === 經濟學研究所 === 102 === The aim of this paper is to analyze how membership warehouse club (Costco) decides its optimal pricing strategy of membership card and commodity. This paper is using bundling framework to analyze. The club considers membership card as “commo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83969151364891087513 |