Using CRM Data for Customer Loyalty Prediction – A Case Study in Electrical &; Electronic Industry
碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Due to the advances in information and internet technology, customers nowadays can easily acquire information about prices and specifications of desired products. Thus, how to differentiate from other similar products in the market or even customized products...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rk5kd7 |