Related Societal Marketing Strategies and Self-Efficacy of Potential Customers : An Example from Kaohsiung MRT(Metro)

碩士 === 國立中山大學 === 公共事務管理研究所 === 102 === In the highly environmental awareness era, in order to promote energy conservation and carbon reduction policy, every advanced countrie all develop public transport system. Public transport system establishment already transformed from only a symbol of a moder...

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Bibliographic Details
Main Authors: Yao-Cheng Shih, 石耀誠
Other Authors: Ji-Hwa Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/6729xr