A Study of Purchase Intention of Green Products: the Perspectives of Brand Knowledge, Country of Origin Image, and Perceived Quality
碩士 === 國立臺中教育大學 === 事業經營碩士學位學程 === 102 === Driven by environmental concern, consumers are gradually aware of green products. The transformation of consumer orientation leads to a variety of green products available in the marketplace, especially in the cosmetics products. Empirically, the purchase i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58g43g |