The Study of Experiential Marketing, Customer Satisfaction, and Behavioral Intention--A Case Study of National Museum of Natural Science
碩士 === 國立臺中教育大學 === 教育學系 === 102 === The experiential marketing is a very important tendency in the marketing area. But in the domestic literature, the whole research literature regarding the experiential marketing, customer satisfaction and the behavior intention for National Museum of Natural Scie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9meh9f |