The Influence of Green Marketing Communication and Supply Chain Coordination on the Performance of Reverse Logistics
碩士 === 國立清華大學 === 工業工程與工程管理學系 === 102 === With the promotion of sustainable development and increasing public concerns of environmental protection, the reverse logistics gain more importance in industry and academic than before. Reverse logistics need frequent communication and coordination to overc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63679555929506753700 |