Applying Integrated Marketing Communications to Brand Marketing: A Case Study of L’OREAL Sub-Brand－VICHY
碩士 === 國立清華大學 === 經營管理碩士在職專班 === 102 === The present study applies the theory of Integrated Marketing Communications (IMC) to analyze how IMC enhances brand awareness, perceived quality and brand association. This research focuses on VICHY(a sub-brand of cosmetic giant - L'Oréal Group), which h...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ja2b78 |