Effects of Regulatory Focus, Construal Level, and Message Framing In Health-Related Advertising
碩士 === 國立臺南大學 === 行政管理學系碩士班 === 102 === The current study, based on Regulatory focus theory, aimed to investigate the effects of different message framing and construal levels in advertisements on advertisement effects. In Regulatory focus theory, an individual’s motivation could be divided into...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82093045987446121221 |