The Impact of Banking Service Quality to Customer Satisfaction and Customer Loyalty -Taking A Bank Branch in the Southern District as an Example

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 102 === Focus on changing in the financial environment in Taiwan, due to the homogenization of financial products, if banks want to enhance the competitiveness of themselves, the banks have been gradually changed from the traditional price competition into non...

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Bibliographic Details
Main Authors: Yeh, Feng-Liang, 葉峯良
Other Authors: Lin, Yi-Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/18258003774796267172