Research on the Relationships between Brand image, Customer Perception and Customer Loyalty : from the Aspects of Lottery Store A at Tainan，Taiwan
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 102 === The main aim of this research is to investigate the relationship between one famous lottery store A and its brand image which provides to the customers’ satifsaction, the customers’ perceived value and customer loyalty. Total 600 survyes were sent out...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46667791889901630819 |