Experiential marketing and experiential value for the study of themed merchandise- A Case Study of Hatsune Miku
碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 102 === As technology advances, the virtual idol is no longer just a dream. The famous virtual idol Hatsune Miku, has been becoming visible by organizing concerts in the world, reproducing works by fans on the Internet., and creating various merchandise. This study i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/39595933130936204766 |