Experiential marketing and experiential value for the study of themed merchandise- A Case Study of Hatsune Miku
碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 102 === As technology advances, the virtual idol is no longer just a dream. The famous virtual idol Hatsune Miku, has been becoming visible by organizing concerts in the world, reproducing works by fans on the Internet., and creating various merchandise. This study i...
Main Authors: | shi-han,chang, 張仕翰 |
---|---|
Other Authors: | 柯皓仁 |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/39595933130936204766 |
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