The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
碩士 === 國立臺灣師範大學 === 管理研究所 === 102
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93570759312145966527 |