The exploration of the relationship among spectators’ involvement, perceived valued and behavioral intention- a case study of“Comeback Victory: Baseball in Taiwan” Exhibition

碩士 === 國立臺灣師範大學 === 體育學系 === 102 === The purpose of this study was to explore spectators’ reactions after attending “Comeback Victory: Baseball in Taiwan” exhibition from 9th of April, 2014 to 12th of April, 2014. A questionnaire was to explore the relationship among involvement, perceived value, an...

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Bibliographic Details
Main Authors: Tseng, Yu-Lun, 曾鈺倫
Other Authors: Cheng, Chih-Fu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/swm72u