A Study of Spectators Service Quality Perception, Satisfaction, and Behavioral Intention for the Free-to-View Sports Event

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 102 === This study aimed to explore the relationships among spectators service quality perception, satisfaction, and behavioral intention for the free-to-view sports events. The study was done with 530 valid questionnaires completed by spectator of the 2014 Amway e...

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Bibliographic Details
Main Authors: Cheng Mien Hua, 鄭明華
Other Authors: Chen, Mei-Yen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/25pm5g