A Study on the Influence of Country Image and Brand Image on Female Consumer’s Purchase Intention – A Korean Cosmetics Case
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 102 === A Study on the Influence of Country Image and Brand Image on Female Consumer’s Purchase Intention – The Case of Korean Cosmetics Recently, Imported Korean cosmetics to Taiwan has been growing significantly and Taiwanese female consumers’ demand for Korean...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s3a9nf |