The Influence of Attitude toward Package Marketing on Consumer Purchase
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 102 === This study sets out to address the gap in marketing knowledge by testing whether a relationship exists between attitude toward package marketing and consumer purchase intention. A survey of 841 consumers in Taiwan was carried out using structural equation mode...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/599agp |