Study on the strategy of tourism marketing for the sword tip squid festival of Keelung
碩士 === 國立臺灣海洋大學 === 環境生物與漁業科學學系 === 102 === The purpose of this study is to explore the sword tip squid festival’s status of tourist development and currently facing issues by using expert in-depth interviews and questionnaire survey. This study also makes use of SWOT analysis and adopts the concept...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65691463207729670035 |