The Antecedents and Outcomes of Credit-Card Identification.
碩士 === 國立臺北大學 === 企業管理學系 === 102 === In recent years, credit card market in Taiwan has grown into maturity. For credit card companies, they need to maintain a good relationship with old customers (card holders) while building new customer base. This paper use relationship marketing literature, quali...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86082081990043499084 |