The influence of environmental friendly on purchase intention: the mediation effects of environmental perceived value and environmental loyalty
碩士 === 國立臺北大學 === 企業管理學系 === 102 === Since late twentieth century, the environment of earth has been severely damaged and human beings face the global warming. For the purpose of protecting the environment, many large companies successively adopt the green marketing. Green products have been persist...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wk435q |