To buy or not to buy, that is the question – the purchase intention affected by baseball team image and fan loyalty under different self-expression conditions
碩士 === 國立臺北大學 === 企業管理學系 === 102 === According to statistics, the peripheral products sales is one of three major incomes for sport organization. This study attempts to survey fans consumption, setting favorite team as control variable, trying to investigate the relationships between team image, fan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/njyr53 |