Are Negative Online Reviews Better? A Case Study of Hotel
碩士 === 國立臺北大學 === 企業管理學系 === 102 === When selecting the hotel to live in, consumers will take online reviews as references. Hotels can also have more customers’ concerns and chances to improve through the online reviews. Therefore, Hotels should give those online reviews appropriate responses. How...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/429fv2 |