The Components of Experiential Marketing and Customer Behavioral Model
碩士 === 國立臺北大學 === 企業管理學系 === 102 === Creating outstanding customer experience is one of the most important factors to marketer. Due to the increasing intensity of marketing competition, businesses start to pay attention to the "customer-oriented" strategy. However, there are only few compa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24327950243640987018 |