The Mediating Effect of Salesperson’s Relationship Quality between Market Orientation and Performance: A Case Study of Fast Moving Consumer Goods.
碩士 === 國立臺北大學 === 企業管理學系 === 102 === For those market orientated suppliers, not only to create superior value for customers, but also can enhance profitability for their businesses. In the highly competitive FMCG industry, the relationship quality between salesperson and buyer will affects the buy...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/v8q8fs |