Trust Building through Brand Marketing to Raise Consumer Value:The Case of Insurance Industry In Taiwan
碩士 === 國立臺北大學 === 國際企業研究所 === 102 === For the macro environment had been more and more difficult for running insurance business after the financial crises, how to maintain the old customers and attract the new has been the most important issue in the insurance industry. To achieve the goal of mainta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83378220786332740005 |