A Study of Online Purchase Behavior of Expiration-dates Products in On/Offline Channel
碩士 === 國立臺北大學 === 國際企業研究所 === 102 === This study is to investigate the reaction of consumer online purchase behavior of the expiration-dates products according to their purchase experience in on/off-line channel. Currently, we are in the generation of internet and the innovation of technology, due t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/zvw42n |