Spreading or Not? The Role of Service Failure, Negative Emotion, and Personality Trait in Negative Electronic Word-of-Mouth Communication
碩士 === 國立臺北大學 === 資訊管理研究所 === 102 === This research aim to investigate the pattern of negative electronic word-of-mouth (e-WOM) diffusion. The negative e-WOM generation due to consumer with a terrible consumption experience and service failure occurred, and then WOM will be posted by Internet to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ke7r9 |