A Study of the Blue Ocean Strategy for Cultural and Creative Exhibition Industry in Taipei, Taiwan
碩士 === 國立臺北大學 === 公共行政暨政策學系 === 102 === Taiwan possesses superior conditions in the developing Cultural and Creative Industries, yet it is considerably weaker in the international marketing arena. The exhibition industry serves to integrate resources and as a channel for international marketing, a...
Main Authors: | WU, SHU-LI, 吳淑莉 |
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Other Authors: | Chiou, Chang-Tay |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/99657932762388142200 |
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