Weather Effects on Sales of Imported Apparel Brands – A Case of P Brand in Department Stores
碩士 === 國立臺北大學 === 國際財務金融碩士在職專班 === 102 === There has been a great deal of anecdotal evidence to imply that weather has significant impact on sales of many products. This paper provides empirical evidence to verify if weather effect can also be applied to an apparel brand in department stores. Spec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56nr5m |