Comparative Study of Social Media Marketing in Japan and Taiwan : Based on AISAS and SIPS Model
碩士 === 國立臺中科技大學 === 應用日語系日本市場暨商務策略碩士班 === 102 === With the rapid spread of social media, customers not only can share their consumer experiences with one another, but also communicate with businesses through their official social media accounts. A consumer behavior model called “AISAS” was advo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98mz9y |