Innovative Marketing Strategy of Japanese Music Industry : A Case Study of Idol Group AKB48

碩士 === 國立臺中科技大學 === 應用日語系日本市場暨商務策略碩士班 === 102 ===  Japanese music industry had flourished in1990, but has being slushed in resent 10 years. The way of listening music changed in the Internet era, from purchasing CD to online digital media and YouTube which we can download all kind of music for free....

Full description

Bibliographic Details
Main Authors: Hao-Che Huang, 黃晧哲
Other Authors: Yao-Fen Tseng
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/me9hbp